It is important to note, however, that StudioPress is now a subsidiary of WPEngine which is the company that actually does the web hosting on which StudioPress’s Genesis framework runs. The affiliate program only works with choosing the StudioPress framework and themes, not the actual hosting on WPEngine. WPEngine has a separate affiliate program for its hosting services, which yes, is a bit confusing.
KISSMetrics is a blog that covers a wide range of topics: be it analytics, content marketing, conversion rate optimization, landing pages, lead generation, paid search, SEO, or social media. KISSMetrics is updated daily with fresh ideas that any internet marketer can and should use. The blog is well-known for offering a wide range of free guides on E-commerce SEO which prove to be of a particular value for those who've just started their career in the niche.
Hi Tiffany – Great job explaining the various affiliate tools out there. My question is this; I wish to ONLY display affiliate links on the blog portion of my website. I am an author, but I want to continue using the homepage as an ‘introduction’ so to speak (for my book and brand) and allow visitors to explore the affiliate links through other available links on the website (podcast/blogs/merch). What would you advise in this scenario?

John Lincoln is CEO of Ignite Visibility, one of the top digital marketing agencies in the nation and the number 698 fastest growing company in the USA in the 2017 Inc. 5000. As a digital marketing expert and in-demand public speaker, Lincoln is consistently named one of the top influencers in the industry. In 2017, he was the recipient of the Search Engine Land "Search Marketer of the Year" award. Ignite Visibility crafts custom digital marketing strategies for clients, including services in SEO, social media, paid media, email marketing, Amazon and more.


Affiliate marketing is commonly confused with referral marketing, as both forms of marketing use third parties to drive sales to the retailer. The two forms of marketing are differentiated, however, in how they drive sales, where affiliate marketing relies purely on financial motivations, while referral marketing relies more on trust and personal relationships.[citation needed]
Never Assume — One huge mistake that your sales team could be making is assuming an ignorant buyer. Internet leads tend to be VERY educated customers, and they will know if you are blowing smoke. Assuming that your customer is uneducated is a huge mistake for any sales person. A good way to not fall into this trap is by asking your customer the research they have already done. Simply saying “What research have you already done on (The Product), because I would hate to waste your time by telling you things you already know” can save you time, and help you close the sale more.
Creating new content is an important engine of branding your business and delivering value. Still, you don’t have to reinvent the wheel with ten articles on the same subject. As you build a social and email following, odds are good that many of your followers haven’t seen your old content yet. As long as it’s still accurate and relevant, don’t hesitate to send it out again.

Facebook, Twitter and other social media channels have become increasingly important in recent years for bloggers. New content offers more possibilities to publish links to the various social networks for more attention, backlinks and traffic. By publishing new content regularly and sharing on social media, there’s a likelihood of driving incremental traffic to your site.

The answer, at its basis, is largely what I convey in a great majority of my books about search engine optimization and online marketing. It all boils down to one simple concept: add tremendous amounts of value to the world. The more value you add, the more successful you become. Essentially, you have to do the most amount of work (initially at least) for the least return. Not the other way around.
Users are much more likely to “like” and share content that includes some imagery. Short text tweets should be transformed into eye-catching graphics with the same message. Writing a blog post with plenty of stats and facts? Consider turning it into an infographic, one of the most-shared forms of content. And just about any blog post will be more powerful with a short video.

In 1994, Tobin launched a beta version of PC Flowers & Gifts on the Internet in cooperation with IBM, who owned half of Prodigy.[10] By 1995 PC Flowers & Gifts had launched a commercial version of the website and had 2,600 affiliate marketing partners on the World Wide Web. Tobin applied for a patent on tracking and affiliate marketing on January 22, 1996, and was issued U.S. Patent number 6,141,666 on Oct 31, 2000. Tobin also received Japanese Patent number 4021941 on Oct 5, 2007, and U.S. Patent number 7,505,913 on Mar 17, 2009, for affiliate marketing and tracking.[11] In July 1998 PC Flowers and Gifts merged with Fingerhut and Federated Department Stores.[12]
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