It’s important to know where your traffic is coming from and the demographics of your audience. This will allow you to customize your messaging so that you can provide the best affiliate product recommendations. You shouldn’t just focus on the vertical you’re in, but on the traffic sources and audience that’s visiting your site. Traffic sources may include organic, paid, social media, referral, display, email, or direct traffic. You can view traffic source data in Google Analytics to view things such as time on page, bounce rate, geo location, age, gender, time of day, devices (mobile vs. desktop), and more so that you can focus your effort on the highest converting traffic. This analytics data is crucial to making informed decisions, increasing your conversion rates, and making more affiliate sales.
The name speaks for itself: Convince & Convert is a blog that covers various marketing topics on attracting and retaining customers. The blog's content is updated several times a week with brilliant ideas and examples that will help you to extract real business value from your marketing and social efforts. Convince & Convert is a must-read on a consistent basis for a rookie who's looking for quality information on how to increase conversion rates and boil marketing objectives into actionable ideas.
Open A Facebook Group For Customer Questions — Create a group that your product specialist, and your customers join. Have you customers post questions they may have about your product and have your experts answer. Give your customers great videos showing them how to use, maintain, and other great information about your product and you will start building a lasting relationship with your customers.
loved this article. I guess much of the work should be done with billions of tons of patient. In my personal experience trying to get 1st page in Google for the past 2 months has been such a roller coaster experience. Searching for my position on Google every day. Checking the last time my site was indexed. Not getting the amounts of visitors I wanted monthly has been such a crazy but exciting experience.
Internet marketing, or online marketing, refers to advertising and marketing efforts that use the Web and email to drive direct sales via electronic commerce, in addition to sales leads from websites or emails. Internet marketing and online advertising efforts are typically used in conjunction with traditional types of advertising such as radio, television, newspapers and magazines.
Use Private Groups For Employees — It’s a great idea for your company to integrate your employees into your Social Media strategy. Start a closed group and make it mandatory for all employees to join the group. Encourage your employees to use the group to discuss work events, schedule changes, and anything else going on in your business. This open line of communication builds strong work relationships, and will help you in more ways then you think.
I had also felt the same things which spurred Matthew to create a blog that contained actionable material. At that time, guest blogging was in much vogue with established sites like Problogger, Copyblogger, Johnchow accepting filler content in the name of guest posts. If 6 posts went live each week, 5 of them would be guest posts with rehashed content.
Taking part in affiliate marketing will force you to examine your blog’s conversion rates. Let’s say you are promoting a specific product via affiliate links on a landing page. If you currently get 1,000 visits/month at a 3% conversion rate, you have 30 referrals. To get to 60 referrals, you either have to get 1,000 more visitors to the page with blogging, SEO efforts, paid traffic or social media marketing. Or you could simply increase the conversion rate to 6%.
At the end of the month you’ve collected a ton of business cards, and while you can only have one winner, there’s no reason those other business cards have to go to waste. Use the email addresses provided to let users know that while they haven’t won this time, they are more than welcome to join your mailing list, which will notify them of future giveaways and special offers.
Having a website built is one thing. Having it properly optimized is another. I hear you can get a good SEO job done in your website for around $500 a month. You should take a look at SEOMoz for that. I personally recommend that you be the one to do a bit of your on-page optimization though. And perhaps hire for the linkbuilding if you have the budget to do so.
In order to engage customers, retailers must shift from a linear marketing approach of one-way communication to a value exchange model of mutual dialogue and benefit-sharing between provider and consumer. Exchanges are more non-linear, free flowing, and both one-to-many or one-on-one. The spread of information and awareness can occur across numerous channels, such as the blogosphere, YouTube, Facebook, Instagram, Snapchat, Pinterest, and a variety of other platforms. Online communities and social networks allow individuals to easily create content and publicly publish their opinions, experiences, and thoughts and feelings about many topics and products, hyper-accelerating the diffusion of information.
Stumble Upon is pretty cheap compared to other paid ad structures. You start with a base price of 10 cents per click, then add +2 cents for age targeting, gender targeting and device targeting. You can see the whole price list for detailed info. Whichever way you spin it, Stumble Upon’s paid offering is leagues cheaper than most other social media ads; Facebook ads, for example, can cost as much as 80 cents per click.
Notable quote: “Data is important. I believe it can help drive your business strategy smartly. But, a data-first strategy, defined as above, is nuts. It will only slow down your progress and allow your competitors to crush you like a bug (even if you are a top player in your market today.) You should reject data-first. You should accept data-with strategies.”
Data-driven advertising: Users generate a lot of data in every step they take on the path of customer journey and Brands can now use that data to activate their known audience with data-driven programmatic media buying. Without exposing customers' privacy, users' Data can be collected from digital channels (e.g.: when customer visits a website, reads an e-mail, or launches and interact with brand's mobile app), brands can also collect data from real world customer interactions, such as brick and mortar stores visits and from CRM and Sales engines datasets. Also known as People-based marketing or addressable media, Data-driven advertising is empowering brands to find their loyal customers in their audience and deliver in real time a much more personal communication, highly relevant to each customers' moment and actions.
60 Second Marketer is an online magazine that consistently delivers awesome marketing suggestions, tips and ideas. The blog is updated with fresh content almost daily, whereas most of it is practice oriented. 60 Second Marketer is especially notable for publishing outstanding 'how-to' tutorials with enviable constancy and it's the resource newbies should definitely follow if they want their marketing efforts be channeled in the right direction with clear instructions.
Before Sharpe ever came into close proximity with the internet marketing field, he was a construction worker. Needing a way to make ends meet, like millions of other people around the world, he turned to a field that could hopefully pay the bills. But try as he might, he was never able to actually get ahead. Until one day, when Sharpe discovered the amount of money being made online by internet marketers, his entire mindset changed.
Under Armour came up with the hashtag “I Will What I Want” to encourage powerful athletic women to achieve their dreams despite any opposition they might face. The hashtag, first used by American Ballet Theatre ballerina soloist Misty Copeland, blew up on Facebook after supermodel Gisele Bündchen used it in one of her Facebook posts. Many other female athletes have also used the hashtag.
Most businesses require startup fees as well as a cash flow to finance the products being sold. However, affiliate marketing can be done at a low cost, meaning you can get started quickly and without much hassle. There are no affiliate program fees to worry about and no need to create a product. Beginning this line of work is relatively straightforward.
Post Daily — Ensure that you are not just posting your buy links, or marketing information because people will unfollow you. Instead share great content that adds value for your customer. Give them coupons, funny videos, awesome quotes and even how to videos your customer would enjoy. When you’re thinking of what content to post it’s good to follow the 80% Social 20% Marketing Rule. This means for every 10 post you do each day, only 2 of them should be direct marketing post. If you follow this principal your social media accounts will grow.
Google Ads take up the first four positions on a search results page. Those results are the first ones people see and as you can imagine, get the majority of clicks. It sounds simple, but Google AdWords can be quite complicated especially with all of the settings and insights it offers. But if you do it right, all of those clicks will lead to conversions.
Once you have a thorough profile of your customer, determining how and where to reach them is much easier. This step may take awhile, and that’s OK. If you start marketing before you have a clear customer profile though, you will likely be wasting your dollars in places that will never reach your customer. Just because Pinterest is growing rapidly, doesn’t mean your audience is the one making it grow.
Online reviews have become one of the most important components in purchasing decisions by consumers in North America. According to a survey conducted by Dimensional Research which included over 1000 participants, 90% of respondents said that positive online reviews influenced their buying decisions and 94% will use a business with at least four stars. Interestingly, negative reviews typically came from online review sites whereas Facebook was the main source of positive reviews. Forrester Research predicts that by 2020, 42% of in-store sales will be from customers who are influenced by web product research.
Which one sounds easier to you? Instead of spending all of your time and effort to get new traffic, you just have to optimize the traffic you already have. Optimizing your conversion rate can include testing your calls-to-action, testing your copy, editing your UX, color schemes, and page layouts to maximize impact. By doing some simple A/B testing and optimizing your landing pages, you’ll get quicker results with much less work.
Please note that some of the links below are affiliate links and at no additional cost to you, I may earn a commission. Know that I only recommend products, tools, services and learning resources I’ve personally used and believe are genuinely helpful, not because of the small commissions I make if you decide to purchase them. Most of all, I would never advocate for buying something that you can’t afford or that you’re not yet ready to implement.
Your first welcome email should thank the reader for subscribing, discuss their specific pain point (and how you have felt it yourself), and develop a narrative around solving the problem. Once you’ve developed a rapport, further emails can include affiliate links, which will monetize your emails quickly and efficiently, without the need for your own info product or online course.
You may have heard of ClickBank, one of the oldest and most popular affiliate networks. A billion-dollar company, ClickBank specializes in digital products like e-books and software, as well as membership sites. If you are comfortable selling information and don’t want the management and administration hassles of “real” businesses, this may be a good starting point. Its commissions can be anywhere from 10% all the way to 75%.
Sara Mannix is the CEO of Mannix Marketing, Inc., a Digital Marketing Agency headquartered in Glens Falls, NY. She founded Mannix Marketing in 1996 with a goal to get clients "found" on the web through organic Search Engine Optimization (SEO). The company now serves over 1500 clients worldwide and employs a team of over 30 specialists, still operating under the tagline "We Get You Found On The Web." This multifaceted company is an industry leader, specializing in organic SEO, Link Earning, SEO-friendly Website Design, Online Advertising, Social Media and more. Mannix Marketing also has one of the largest portfolios of tourism and city guides in Upstate New York. These guides, which include Albany.com, Saratoga.com, LakeGeorge.com, GlensFallsRegion.com, CliftonPark.com and Adirondack.net, reach over 10 million visitors a year. Corresponding social media profiles for the region extend this reach to millions more on Facebook, Twitter, Pinterest, LinkedIn, YouTube and more.
My advice for beginners – especially beginner bloggers with new sites – focus on your site content and traffic for a while, then add your Amazon links once you have a little traffic. So many beginners focus on making money from their links and sacrifice their content building in the process. Without good content and traffic you won’t make much anyways.
By picking the right products and services to sell on your blog, you build your readers’ trust. Your audience gets used to the idea of taking your advice and buying the products you recommend. As we touched on earlier, your relationship with your audience is the most important asset you can bring to the table as an affiliate. While your content will get people to your site, your community will get them to stay.
Affiliate marketing is also called "performance marketing", in reference to how sales employees are typically being compensated. Such employees are typically paid a commission for each sale they close, and sometimes are paid performance incentives for exceeding objectives. Affiliates are not employed by the advertiser whose products or services they promote, but the compensation models applied to affiliate marketing are very similar to the ones used for people in the advertisers' internal sales department.
I’ve just started my blog. I feel that I definitely stand out when it comes to promoting my blog posts on Pinterest because I create illustrated blog post images and don’t use stock photos. But I’m trying to own it. Like you said, there’s a lot of learning involved and there is no better way to improve in Blogging other than actually getting down and dirty with it, lol.
Dependency: This is the biggest con, so pay attention! Affiliate marketers depend on the merchant to make their money. If there were no merchants or affiliate programs, the possibility of being an affiliate marketer would not exist. It even becomes more frustrating if for one reason or the other a merchant suddenly stops running the business or their affiliate program. This can potentially deprive the affiliate marketer of his one-time steady source of income.