While Derek Halpern’s blog about growing an online business, Social Triggers, doesn’t have marketers as its primary target audience (that would be online business owners), nonetheless it’s a good blog for marketers to follow. Since a big part of running a successful online business is digital marketing, plenty of his posts tackle suggestions on how to do it well.
No matter whether you cater to B2B or B2C, one thing is a fact: Your prospects go online when they have problems to solve. Don’t be afraid to help them solve those problems ... in fact, get in the habit of providing significant value to prospects before making a cent. This builds the trust you need to position your business for later sales, especially if you have tough competition.
Internet marketing, or online marketing, refers to advertising and marketing efforts that use the Web and email to drive direct sales via electronic commerce, in addition to sales leads from websites or emails. Internet marketing and online advertising efforts are typically used in conjunction with traditional types of advertising such as radio, television, newspapers and magazines.
4. Call tracking and analytics. You can’t improve upon what you can’t measure. Analytics provide a tremendous amount of incredibly useful data, such as where your website visitors come from, how long they stay, and what they do on your site. Google analytics is free and pretty darn good, and we recommend it. We also recommend you make sure you can track every lead that’s generated by your website.
Whether in business, self-development or Internet marketing, growth can be rapidly moved forward by finding a mentor. Mentoring helps you develop at a faster rate, helping you learn faster, develop skills more adeptly and avoid making the same mistakes over and over again. A mentor, like a good teacher, will help you understand exactly what you need to learn, how to learn it and the best time for you to execute the knowledge.
Google Analytics is our favorite program. Don’t just look at hits – look at unique visitors, referrers, exit and entry pages, time spent on site, and keyword combinations used to arrive at your site and goals. Not sure how to set up goals or events, we can help. Any site that can measure a conversion (a sign-up, a purchase, an action) should truly analyze traffic patterns, keywords and pay per click programs with a good tool. Not sure how to track conversions, ask Mannix Marketing, we have lots of options for you!
As digital marketing continues to grow and develop, brands take great advantage of using technology and the Internet as a successful way to communicate with its clients and allows them to increase the reach of who they can interact with and how they go about doing so,. There are however disadvantages that are not commonly looked into due to how much a business relies on it. It is important for marketers to take into consideration both advantages and disadvantages of digital marketing when considering their marketing strategy and business goals.
Avinash Kaushik, a marketing evangelist for Google, blogs about data-driven decision making and empowering ideas for companies to make evolutionary leaps in their strategies, in an extremely interesting way. He is the co-founder of Market Motive and the Digital Marketing Evangelist for Google. It’s one of the best marketing blogs on digital marketing analytics.
Communicate with affiliate managers — Your affiliate managers should have a strong grasp on your activities and placements of offers. This helps them identify any low hanging fruit for affiliates. Tap into that knowledge and communicate with them. Although, they can’t provide 1:1 training, they can point you in the right direction and help get started or improve performance.
Social Media Examiner is probably the world's largest online magazine that covers a huge variety of topics on social media. The resource is updated daily with latest industry research, consistent 'how-to' content and news that you need to know to improve your social media marketing. Social Media Examiner is especially great at delivering tips and practical advice that will allow you to enhance your marketing efforts and become a pro in social media.
You’ve launched an amazing product or service. Now what? Now, you need to get the word out. When done well, good PR can be much more effective and less expensive than advertising. Regardless of whether you want to hire a fancy agency or awesome consultant, make sure that you know what you’re doing and what types of ROI to expect. Relationships are the heart and soul of PR. This chapter will teach you how to ignore the noise and focus on substantive, measurable results.
Your Brand Persona and Target Audience. When you eventually start creating content, you have to know who you’re talking to and tailor your brand voice to appeal to them uniquely. If you aren’t targeting the right audience (those people who will lean in to hear what you’re saying), you won’t find success. And, if you can’t find a way to stand out, you’ll blend into the hordes of other brands competing for attention in your industry.
Hubspot provide an inbound marketing and sales service to it’s clients. In addition, they have an interesting marketing blog full of lists, calculators, and infographics. Inbound marketing is about bringing potential clients to you rather than beating them over the head with your messages (cold calling, email spam) and this idea is the content we love most from Hubspot.
Shoemoney was founded by Jeremy Shoemaker back in 2003, but Jeremy had already proven to be an innovative businessman. While he was attending Western Illinois University, he started his first business which sold Macintosh games, which was followed by NextPimp.com. By 2006, he was named the Best Affiliate Marketing Blog by a little publication called Search Engine Journal. In 2007, Jeremy teamed up with David Dellanave to start the eBay affiliate service AuctionAds – which was named the “eBay Most Innovative Application-Buyer” at the 6th annual eBay Developers Conference.
Not only is it important to update your content, but if your website looks like it’s from the 1990s it’s time for a total makeover. Website design is constantly evolving, so it’s important to keep up with the current trends so that you can compete in your market. Old website design can give out spammy vibes to customers who will quickly leave your site and move on to one that is more aesthetically appealing.
Focus on reviewing products that fall within your niche. Then, leveraging the rapport you have created with your audience and your stance as an expert, tell your readers why they would benefit from purchasing the product you are promoting. It is especially effective to compare this product to others in the same category. Most importantly, make sure you are generating detailed, articulate content to improve conversions.
Whenever you are trying to talk to your clients about actually attracting links (versus building them), there are always two types of excuses: either the niche is too boring, or there are no technical capabilities (in terms of a good design team and experience). I don’t believe in boring niches – neither do I believe in the absence of design skills that would be able to prevent you from building… [Read More…]
Great stuff here Sean – thanks for all of these insights and sharing some best practices when it comes to affiliate marketing. I’ve never been comfortable giving it a shot, but after reading this post and your perspective on how and when to do it, I may just have to give it a try. Especially considering I’m already mentioning and recommending services and products on my site, I’m just not getting the potential rewards associated with doing so. Thanks again.
Geared to help marketing and sales professionals gain the skills needed to succeed in the digital world, the Certified Digital Marketing Professional program is the most widely taught certification from the Digital Marketing Institute. It provides students with an introduction to the key digital specialisms from mobile and social media marketing to email, PPC and SEO.
Taking your blog from nothing to earning over $40,000 per month in just two years is no small feat but it’s exactly what blogger John Chow did. His blog which features daily (or more) updates, looks at a range of topics that could be of interest to the budding affiliate marketer including analysis of new ideas, SEO tips and tricks, and some affiliate program reviews.
I would like to add that for information products, a lot of the time it’s pretty easy to rank for “information product review”. I recently did a review of a popular ebook that is a month long discipline program. I went about it by doing the actual program and documenting everything. At the end of the month I wrote up a 2700 word article summing up the whole experience.