9. Lounge About on LinkedIn. LinkedIn is a major social media site that is often under-utilized. Don’t just add network connections and sign out – join groups, enter into dialogue with connections, and share your blog posts. There’s a ton happening on LinkedIn, and it can be a great place to promote your content, share ideas, and build your brand. Larry recently shared some tips for getting more LinkedIn connections, and here are some ways to spruce up your LinkedIn profile if you’re a recent college grad.
By incorporating an email sign-up within your blog posts, in website pop-ups, sidebars, and on your homepage, you can grow your email marketing database. Once users have signed up for your email list, treat your email list like a CRM. You can send an automated welcome series that will guide users on a specific journey, with the end goal of monetization.
Making sure that your content is easy for your customers or followers to share seems like a good way to help your online marketing. Having customers spread the word probably helps people see real life examples of your work. I would imagine that finding a professional who can help you create a better online presence would be a good way to boost your marketing as well.
Español: iniciar un negocio de marketing de afiliados, Português: Iniciar um Negócio em Marketing de Afiliados, Italiano: Iniziare un Business di Affiliato Marketing, Русский: зарабатывать на партнерском маркетинге, Deutsch: Ein Affiliate Marketing Geschäft beginnen, Français: se lancer dans le markéting d'affiliation, Bahasa Indonesia: Memulai Bisnis Pemasaran Afiliasi, Nederlands: Een affiliate marketing bedrijf beginnen, العربية: إنشاء شركة تسويق بالعمولة
Prioritizing clicks refers to display click ads, although advantageous by being ‘simple, fast and inexpensive’ rates for display ads in 2016 is only 0.10 percent in the United States. This means one in a thousand click ads are relevant therefore having little effect. This displays that marketing companies should not just use click ads to evaluate the effectiveness of display advertisements (Whiteside, 2016).
Once you have a thorough profile of your customer, determining how and where to reach them is much easier. This step may take awhile, and that’s OK. If you start marketing before you have a clear customer profile though, you will likely be wasting your dollars in places that will never reach your customer. Just because Pinterest is growing rapidly, doesn’t mean your audience is the one making it grow.
Online reviews have become one of the most important components in purchasing decisions by consumers in North America. According to a survey conducted by Dimensional Research which included over 1000 participants, 90% of respondents said that positive online reviews influenced their buying decisions and 94% will use a business with at least four stars. Interestingly, negative reviews typically came from online review sites whereas Facebook was the main source of positive reviews. Forrester Research predicts that by 2020, 42% of in-store sales will be from customers who are influenced by web product research.
With 80% of Internet users regularly browsing the web on a mobile device and Google’s recent decision to reduce the search engine ranking of websites that aren’t optimised for smaller screens, it’s become essential that your website is mobile friendly. You can test here if your website is considered mobile friendly by Google. We wrote a post all about ‘Mobilegeddon’ here.
After her son suffered a massive pediatric stroke in 1998, Rae Hoffman founded a non-profit website that served as a support group for parents and families of pediatric stroke survivors. In 2001 Rae discovered affiliate marketing as way to support the site. And, she’s been involved with affiliate marketing ever since. Today Rae, also commonly known as Sugarrae, is one of the leading figures in affiliate branding and is co-founder/CEO of the SEO/PPC agency PushFire.
What’s the point of even having a website if it doesn’t look nice on every device? 61% of users are unlikely to return to a mobile site they had trouble accessing. If your site is not responsive, those potential customers will find another business. More and more people are making purchases through mobile devices so make sure that your website is mobile friendly.
Take Indique hair for example. This is one of their Facebook ads for their product of the month which is for premium hair extensions. When a customer clicks on this ad they are immediately taken to this landing page for the product of the month. Both the ad and landing page tell the customer the same or similar information and say that there is a discount.
Too much too soon. Stick to one website to begin with. Don’t get distracted by shiny new niches. This will only dilute your efforts. It’s absolutely not a waste of time to spend hours on end researching the very best niche for you to enter into. The commission, cookies, product and even the advertiser’s website all have to be excellent. The last thing you want to do is invest money in creating your own site only to send visitors to an advertiser’s site that barely converts a single sale. Would you buy from the advertiser’s site? Question everything before you spend a single penny on building your new site.
Throughout your customer journey, there are bound to be moments when timely intervention on your part makes the difference between a sale and a “let me think about it.” Make sure that your marketing supports sales in finding these moments – whether it means sending automated follow-up emails to prospects that leave the road or designing new offers.
There is no need to waste your time on the conceptualization of what kind of a web design your business site should feature. Take a look at the examples of some of the most successful businesses in your niche. What tricks and hacks do those use on their web platforms? Learn from their example and create your own design (but don't copy your competitors!).