In 2007, life was pretty good for Pat Flynn. He was a senior drafter in a Bay Area architecture firm, a job that he loved. When the economy slowed in 2008, Pat was laid off and forced to think of another way to make a living. He took his experience of studying for the LEED – Leadership in Energy and Environmental Design – and launched a blog (GreenExamAcademy.com) that shared his study notes. This lead Pat to publish his first e-book, which resulted in $8,000 of income during its first month. Since then Pat has launched the Smart Passive Income Blog and the popular Smart Passive Podcast.
Two other practical limitations can be seen in the case of digital marketing. One,digital marketing is useful for specific categories of products,meaning only consumer goods can be propagated through digital channels.Industrial goods and pharmaceutical products can not be marketed through digital channels. Secondly, digital marketing disseminates only the information to the prospects most of whom do not have the purchasing authority/power. And hence the reflection of digital marketing into real sales volume is skeptical.
Depending on your niche of focus, blogs will open you up to a world of opportunities that are just a click away. However, the number of internet marketing blogs, social media, content marketing, email marketing and SEO blogging posts has grown so much, it can be overwhelming. Luckily, we have taken up the task to decipher the top 40 internet marketing blogs, so that you don’t have to!
For those of you just getting started with Internet marketing you will no doubt hear the following phrase many more times, and if you’ve been Internet marketing for some time you are about to hear it again: testing is critical! Internet marketers say this all the time because there are so many different marketing mediums available to be utilized in the marketing process, that it can be quite tempting to flitter back and forth trying out each one in part. Once a person doesn’t experience instant success with one, they tend to quickly switch to a new strategy, and then to another, and so on. The problem with doing this is that it means not fully realizing the potential of each marketing method. By constantly switching between strategies you aren’t giving one particular strategy a chance to flourish. Therefore it is vitally important that you test, test, and test some more with each process, strategy and theory, so you can rule out what doesn’t work and rule in what does.
Of course, our checklist cannot go without a mention about SEO as one of the essential online marketing tips 2018. For your web address to be displayed in the top ten results of major search engines (Google, Yahoo, Bing, etc.), can optimize the URL, include target keywords in the content, and write blog posts on popular resources as a guest contributor (more SEO hacks here ).
Quarterly strategies are the best idea to judge your blogging results because they are not too long-term. On the one side, this makes them more flexible and easier to adjust as you go, especially, when you see that some approach is not performing as expected, on the other side, the research for it is not that demanding and laborious as creating an annual blogging strategy.
The third and final stage requires the firm to set a budget and management systems; these must be measurable touchpoints, such as audience reached across all digital platforms. Furthermore, marketers must ensure the budget and management systems are integrating the paid, owned and earned media of the company. The Action and final stage of planning also requires the company to set in place measurable content creation e.g. oral, visual or written online media.
While your site is still new, it's a good idea to start capitalizing on someone else's audience. Continue focusing on building your own content, but also considering writing content for a few big, high-traffic blogs that are relevant for your niche. By writing content for a bigger site, you are able to get in front of another audience and showcase your expertise on a particular topic. This will eventually lead to more traffic to your site, as well.
While the obvious purpose of internet marketing is to sell goods, services or advertising over the internet, it's not the only purpose a business using internet marketing may have; a company may be marketing online to communicate a message about itself (building its brand) or to conduct research. Online marketing can be a very effective way to identify a target market or discover a marketing segment's wants and needs. (Learn more about conducting market research).
"If an individual is looking to monetize their blog, I would make a strong case for affiliate marketing as the best avenue for doing so," says Josh Waldron, founder of creative design firm Studio JWAL LLC. "Blogs with quality content attract loyal readers. Since readers benefit from the content offered, they grow to trust the authors of that content over time. Consequently, an author's blog posts are a logical place to promote relevant products and services without compromising the integrity of the content."
You never know when the breakthrough will come, it could be next week, it might even be tomorrow, or it could take six more months. If things are getting on top of you then take a step back from your business and re-think your strategy. Ask yourself, “Am I focusing my energy, time and investment on areas conducive to leading me to my goal?” “Are there things I am avoiding, ignoring or only doing half heartedly that could better position me for success?”
SEO, SEO copywriting, CMS management and Social Media management is no joke, and those are just SOME parts of internet marketing. It will cost you, but it’s gonna be worth every penny you spend. Just make sure that the one doing these services for you is a trusted authority and service provider. There are lots of cheap cheats out there who will suck your wallet dry. Don’t even think of getting cheap with your SEO.
The way you want your brand to be viewed by customers is really up to you. But once you figure it out be consistent and stick with it. Having a professional website and a strong social media presence is important here, but you should also take the time to interact with potential customers and build relationships with them. The main cost involved in this step is just the man hours put into the process, which will drastically be reduced when you’ve established your brand.
While the previous sentence makes sense to just about everyone reading it, we also know that in practice, content promotion is more often an afterthought than a key part of content planning. It shouldn’t be a special case to improve organic search visibility, social engagement, industry media pickups and influencer shares of your content for all the (relevant) world to see, but the standard when it comes to B2B content marketing.
There is no need to waste your time on the conceptualization of what kind of a web design your business site should feature. Take a look at the examples of some of the most successful businesses in your niche. What tricks and hacks do those use on their web platforms? Learn from their example and create your own design (but don't copy your competitors!).