Once you have sketched out the personas of your future buyers, get specific about how you define a successful small business. As an entrepreneur, you must be already measuring sales, profits, expenses, cash revenues and some kind of KPI for your activities. If not, read a brief overview of them. Now add digital advertising milestones to your working set of metrics. For example, you expect that promoting your commercial blog will affect the revenues up to a certain point in several months. But how can you make sure that you are moving towards your goal every time you write a blog post? We recommend considering such metrics as total visits, new sessions, channel-specific traffic, bounce rate, and customer retention rate. It's natural to have multiple objectives, given that you can track the results and follow Internet marketing tips for websites.
Cost per action/sale methods require that referred visitors do more than visit the advertiser's website before the affiliate receives a commission. The advertiser must convert that visitor first. It is in the best interest of the affiliate to send the most closely targeted traffic to the advertiser as possible to increase the chance of a conversion. The risk and loss are shared between the affiliate and the advertiser.
The problem with affiliate marketing, like many other home business options, are the so-called gurus and get-rich-quick programs that suggest affiliate marketing can be done fast and with little effort. Odds are you've read claims of affiliate marketing programs that say you can make hundreds of thousands of dollars a month doing almost nothing ("Three clicks to rich!"). Or, they suggest you can set up your affiliate site, and then forget it, except to check your bank deposits.
AWIN is probably best for experienced affiliates who can hit the ground running without a lot of guidance or feedback from the network. There is a $5 fee charged to apply to become an affiliate, but if you’re approved, the $5 will be added to your account. If your application is denied, however, you will lose the $5 fee. AWIN operates globally, but it is most heavily concentrated on British and EU merchants.

For instance, you might use Facebook’s Lookalike Audiences to get your message in front of an audience similar to your core demographic. Or, you could pay a social media influencer to share images of your products to her already well-established community. Paid social media can attract new customers to your brand or product, but you’ll want to conduct market research and A/B testing before investing too much in one social media channel.


Nadav is a veteran online marketer and the founder and CEO of InboundJunction, an Israel-based content marketing company. He helps well-known brands boost their online visibility through the latest PR, SEO and social media strategies. Nadav specializes in influencer marketing and performance PR and also gives back to the marketing industry by sharing his knowledge of things that work, and things that don’t.

This is one of those online marketing tips that should be a given but some businesses still don’t have a Google My Business account. When you search for your favorite restaurant on Google there’s a bunch of information that comes up on the right hand side of the search results page. It displays the businesses’ address, phone number, hours of operation, photos, questions and answers, and even customer reviews.

I would like to add that for information products, a lot of the time it’s pretty easy to rank for “information product review”. I recently did a review of a popular ebook that is a month long discipline program. I went about it by doing the actual program and documenting everything. At the end of the month I wrote up a 2700 word article summing up the whole experience.
Your social media strategy is more than just a Facebook profile or Twitter feed. When executed correctly, social media is a powerful customer engagement engine and web traffic driver. It’s easy to get sucked into the hype and create profiles on every single social site. This is the wrong approach. What you should do instead is to focus on a few key channels where your brand is most likely to reach key customers and prospects. This chapter will teach you how to make that judgment call.

As a person that reads blogs I love it when people add affiliate links of the products they’re talking about because I don’t have to search for them. For example, when I’m deciding which crafts I’ll make with my kids it saves me a lot of time to click on the affiliate links of the products so you’re helping out your reader as well as making side income. See here how I link to products in crafts.
When promoting affiliate offers, just make sure you are fully aware of all the terms and conditions attached to your affiliate program. Some programs can be strict about how they allow you to promote their products. For example, some may limit you to banner ads and links only, while others will allow you to use paid advertising, but won't allow email marketing. 
Analytics software exists to tell you how users find your site and what they do once they get there. By combing through the data, you can figure out which content resonates most with your users. Focusing on what really works can save time – but it means ensuring that marketing pros get weekly analytics updates and reports that help them turn insights into action.

DisabledGO, an information provider for people with disabilities in the UK and Ireland, hired Agency51 to implement an SEO migration strategy to move DisabledGO from an old platform to a new one. By applying 301 redirects to old URLS, transferring metadata, setting up Google webmaster tools, and creating a new sitemap, Agency 51 was able to successfully transfer DisabledGO to a new platform while keeping their previous SEO power alive. Additionally, they were able to boost visitor numbers by 21% year over year, and the site restructuring allowed DisabledGO to rank higher than competitors. Their case study is available on SingleGrain.com.
×