Not only is it important to update your content, but if your website looks like it’s from the 1990s it’s time for a total makeover. Website design is constantly evolving, so it’s important to keep up with the current trends so that you can compete in your market. Old website design can give out spammy vibes to customers who will quickly leave your site and move on to one that is more aesthetically appealing.
Promotional– Every once in awhile you want to mix in something about your own business and how it can help them. After all, you’re providing them with all this great content, so why not let them know what else they can get from you? Posting about a promotion you are doing or if you have a new class coming up gives your audience opportunities to deepen their engagement with you, and perhaps move down their path to becoming a customer.
Tara Banda is a brand-builder, copywriter, and social media marketer in Dallas, TX. She has worked with businesses of all sizes — from Fortune 500 companies to local non-profits to startups — to define their voice, promote their brand online through digital marketing, and build lasting relationships with fans and advocates. Tara is a currently a Content Marketing Manager at ReachLocal. In her spare time, she is obsessed with learning recipes for international cuisines. You can learn more about her on LinkedIn or Twitter.