When you join an Affiliate program and choose the products that you want to sell, sellers provide you with a unique affiliate code that you can use to refer traffic to the target site. Most affiliate programs will offer ready made text links, banners and other forms of creative copies whereby you only have to copy the code and place it on your website to start referring traffic. When interested visitors click on these links from your site they get redirected to the product site and if they purchase a product or subscribe to a service you as the referrer make a commission.
ShareASale has been in business as an affiliate marketing network for 18 years. Their technology has received accolades for speed, efficiency and accuracy and they have a reputation as a well-known, honest business within the industry with over 3,900 merchants. Payments are made automatically on the 20th day of each month when your account balance reaches $50 or more for the previous months’ transactions.
With the immense amount of information on the Internet and users largely having the control to view exactly what they want, getting your product in front of potential customers can be challenging to say the least. Over the years, I’ve learned a lot about what works (and what fails terribly) when it comes to marketing online. Today, times are tough. Most companies have little room left in their tight budget when it comes to marketing. Here are 7 tips to follow to develop a successful online marketing strategy on your startups limited budget.
Paid channel marketing is something you’ve probably come across in some form or another. Other names for this topic include Search Engine Marketing (SEM), online advertising, or pay-per-click (PPC) marketing. Very often, marketers use these terms interchangeably to describe the same concept — traffic purchased through online ads. Marketers frequently shy away from this technique because it costs money. This perspective will put you at a significant disadvantage. It’s not uncommon for companies to run PPC campaigns with uncapped budgets. Why? Because you should be generating an ROI anyway. This chapter walks through the basics of how.
Then, in 2006, I took a job as a sales rep for a small search marketing agency. Sure, I was warned. I had someone even be bold enough to ask me the question “What’s the difference between a used car salesman and an SEO salesman?” I was game, so I arrogantly said, “I don’t know…surprise me!” The answer of “The used car salesman KNOWS when he is lying!” did surprise but I fought it and pushed on acting as if I wasn’t hooked.
Comparison/review and niche topic sites. These sites typically review products for a specific audience type or compare a line of products against their competitors. You could have a mommy blog that compares all of the large brand strollers, a marketing blog reviewing SEO tools, or a lifestyle site that compares organic makeup products. These sites will review products and push that message out through channels such as a blog post, detailed comparison chart, video, and social media.
Shopify is a very popular site building platform for people interested in building eCommerce stores. It has been around for the past few years and seen significant growth in its user base over this time. You can earn a staggering 200% per sale for every new customer you refer to them, which means that there is up to $2400 per new customer on offer.
Make sure that you understand all of the potential marketing opportunities on LinkedIn. All of your customer’s key employees should have complete profiles on LinkedIn. Those managers should also post articles and blog links to the site frequently. People use LinkedIn to network, find business and also look for jobs. Use your marketing knowledge to ensure that your clients have a presence on LinkedIn.
The first step to any Internet marketing campaign is the keywords. How will potential customers find you in the search engines? Work with different keyword combinations to determine the keywords you want to be found under. Make sure you balance broader keyword combinations with more specific keyword combinations. The average person searching on the Internet may start with a broad query, but they quickly narrow it down as they see returned results and learn more about what they are searching for. For example, someone searching for digital cameras may start with “Digital Cameras”… after clicking a couple choices, they may then search on “Nikon digital cameras”… after clicking a couple more choices, they may search on Nikon Coolpix cameras, then narrow it even further to Nikon Coolpix 4800 Digital Camera. The more specific they become, the more likely they are to purchase.
Great stuff here Sean – thanks for all of these insights and sharing some best practices when it comes to affiliate marketing. I’ve never been comfortable giving it a shot, but after reading this post and your perspective on how and when to do it, I may just have to give it a try. Especially considering I’m already mentioning and recommending services and products on my site, I’m just not getting the potential rewards associated with doing so. Thanks again.
Your marketing strategy will never be successful if you do not have a clearly defined audience. Before you spend a dime on marketing, figure out your target market first. There’s no need to pay top dollar to hire a fancy market research firm. If you know your product, you should be able to figure out your market yourself. For example, who will be most interested in your product? Men or women? What is their age group? What are your customer’s interests? What is their likely financial situation?
Learn how to analyze data — Know how to use marketing tools and analyze performance data. Do the math to determine your marketing costs in order to bring traffic to your site, and calculate conversions and commissions to determine what’s performing best for you. Tweak copy or the location of a CTA to optimize success of the page. Study success for all of your highest performing pages, and try to lift conversions. A performance increase of just a couple of points could mean a big lift in sales.
1. To become an affiliate marketer, you should strongly consider focusing on recurring revenue; this means that the flow of income can be routinely predictable from month to month instead of sporadic and in small and short bursts spread over several months. Recurring revenue, or residual income, is money that is continuously earned while no work is currently and presently being accomplished. All of the time has already been invested; this is good when trying to eliminate the guesswork when it comes to being able to maintain a steady income.
60 Second Marketer is an online magazine that consistently delivers awesome marketing suggestions, tips and ideas. The blog is updated with fresh content almost daily, whereas most of it is practice oriented. 60 Second Marketer is especially notable for publishing outstanding 'how-to' tutorials with enviable constancy and it's the resource newbies should definitely follow if they want their marketing efforts be channeled in the right direction with clear instructions.
Two-tier programs exist in the minority of affiliate programs; most are simply one-tier. Referral programs beyond two-tier resemble multi-level marketing (MLM) or network marketing but are different: Multi-level marketing (MLM) or network marketing associations tend to have more complex commission requirements/qualifications than standard affiliate programs.
SkimLinks works very similarly to VigLinks in that it is designed for bloggers who don’t want to do a lot of hands-on work to participate in an affiliate program. SkimLinks also works much like VigLinks in that it uses a plugin or script to create dynamic links in your content to send visitors to higher paying offers from merchants. SkimLinks claims to work with over 24,000 merchants/advertisers.
If the above locations do not yield information pertaining to affiliates, it may be the case that there exists a non-public affiliate program. Utilizing one of the common website correlation methods may provide clues about the affiliate network. The most definitive method for finding this information is to contact the website owner directly if a contact method can be located.
Brands recognize the value of affiliate marketing, and that’s evident through digital spending. As of 2016, 81% of brands and 84% of publishers leverage affiliate marketing (including Ryan here on his blog). While there’s money to be made in virtually any niche, affiliate marketing is most popular among fashion, sports, and health and wellness brands.
You must know who your core audience is before you can select products to promote through affiliate marketing. Who is your ideal reader? Why do they consume your content? What do they do on a sunny Saturday afternoon? Do they prefer Seinfeld or Friends (I will judge their answer)? To be effective you need to play the room and understand your audience's pain points.
There are so many visual marketing tools out there that it is turning what used to be a rather arduous task into a simple process anyone can do in half the time. No one has a single excuse for why they aren’t implementing visuals of all kinds into they social media and website content. It is just so easy these days, and it takes hardly any effort at all. But… [Read More…]
A huge mistake beginners make is thinking they need to do everything alone. Focus your energy on the most vital areas of your business; the areas that encourage growth and will help you reach your goals faster. If you work on too many projects at once you will find your progress is slow and hindered by many barriers. You can’t be an expert in every discipline, so outsource work where you can. Set aside a budget for delegating work to third parties that prevent you from paying attention to more important areas of your business. Taking on more and more work yourself will see you bogged down unnecessarily in tasks that will significantly slow your progress. Outsourcing will also allow you to have more valuable time away from your computer.
Many affiliates struggle to make enough profit from the sales they make to allow them to reinvest that money into more content or marketing. Once you do find a product that people can and will buy online, make sure it offers enough commission per sale to make it worth your while. There’s little sense in promoting light bulbs for 1% profit per sale.
Provide the most accurate information about the products you promote. Never exaggerate to quickly make a sale. Your audience will see through it and they will turn their backs on you. Instead, if the product you are promoting isn’t perfect, say so! It never hurts to explain the downsides to a product because this just proves to your audience that you are being completely honest with them. Also–this is very important–be transparent about your relationship with the merchant! It is legally required that you disclose your affiliate relationship, so any time you share an affiliate link you need to let your audience know. Make sure you are following the latest FTC guidelines here.
Huge thanks for sharing these useful tips! I’m a new entrepreneur and I have just gotten my business running well. Now it’s time to do some more digital advertising in hopes of increasing my sales even faster. It was very interesting to see these charts and this post got me even more sure that I should hire someone to help me with the social media and SEO. Thanks again!
PeerFly only has a limited number of products at the moment, but they have tremendous momentum and are growing by leaps and bounds. Their payout rates aren’t spectacular, but everything is upfront and transparent, and affiliate satisfaction is very high. PeerFly is perfect for authentic marketers who want to offer high-quality products to their visitors as opposed to “get rich quick” schemes and opaque offers.
7. DIY Infographics. Infographics are insanely powerful marketing tools. They’re visual eye candy, they’re easy to digest, and people love to share them, so they’re a great way to drive up referral traffic and links. Hiring a designer to make you an A+ infographic can hit your wallet hard, but you can make your own on the cheap if you don’t mind a bit of a challenge.
Affiliate Marketing is the process of earning money while promoting companies and products that you can stand behind. With the introduction of the Internet, companies began to realize that it was the perfect platform to use to get the goods and services they offer out to a larger and more diverse audience. The internet e-commerce sector has become an available tool for any individual or company looking to reach a wider audience base.
Online reviews have become one of the most important components in purchasing decisions by consumers in North America. According to a survey conducted by Dimensional Research which included over 1000 participants, 90% of respondents said that positive online reviews influenced their buying decisions and 94% will use a business with at least four stars. Interestingly, negative reviews typically came from online review sites whereas Facebook was the main source of positive reviews. Forrester Research predicts that by 2020, 42% of in-store sales will be from customers who are influenced by web product research.
ShareASale offers pay-per-sale, pay-per-lead, and pay-per-click programs, with a minimum payout of $50. ShareASale is my favorite affiliate program network because of their large marketplace (they have tons of blogger-friendly affiliate programs) and the ease of use. If you want to make money through affiliate marketing, I highly recommend you give ShareASale a try.
P.S. If you don’t blog on your business page already, we highly recommend you do so. The more content on your site the better. Useful/relevant content on your site will drive more traffic- hence more leads. Blogging is a great idea for anyone trying to appeal to new or returning customers. For more information about blogging and where to start, check out our blogs 🙂
Once you understand how everything works, and your expectations are set the right way, decide what you want to do. Do you want to become an affiliate marketer? Do you want to be a network marketer? Do you want to become a blogger and sell your own products? Squeeze pages, which are glorified sales pages that attract people and direct their attention towards a single action of providing their email address, are created in a variety of methods. The better they are, the more likely they'll convert.
This is also about expectations. Anyone that tries to sell you a get-rich-quick scheme is selling you short. There is no such thing. You have to put in the time and do the work, adding enormous amounts of value along the way. That's the truth of the matter and that's precisely what it takes. Once you understand that it's all about delivering sincere value, you need to understand where the money comes from.
But I think you have missed one point “Adding offers from cpa networks related to your niche. They have higher payouts and works pretty well with banner ads.”. Once I had a finance related site and one of the post ranking well was on credit score. So i added credit score checking offer on that post and surprisingly making 10-15 folds what i was making from google adsense every day.