Using an omni-channel strategy is becoming increasingly important for enterprises who must adapt to the changing expectations of consumers who want ever-more sophisticated offerings throughout the purchasing journey. Retailers are increasingly focusing on their online presence, including online shops that operate alongside existing store-based outlets. The "endless aisle" within the retail space can lead consumers to purchase products online that fit their needs while retailers do not have to carry the inventory within the physical location of the store. Solely Internet-based retailers are also entering the market; some are establishing corresponding store-based outlets to provide personal services, professional help, and tangible experiences with their products.
While your site is still new, it's a good idea to start capitalizing on someone else's audience. Continue focusing on building your own content, but also considering writing content for a few big, high-traffic blogs that are relevant for your niche. By writing content for a bigger site, you are able to get in front of another audience and showcase your expertise on a particular topic. This will eventually lead to more traffic to your site, as well.
Writing blog posts is especially effective for providing different opportunities to land on page one of search engines -- for instance, maybe your eyeglass store’s website is on page three of Google for “eyeglasses,” but your “Best Sunglasses of 2018” blog post is on page one, pulling in an impressive amount of traffic (over time, that blog post could also boost your overall website to page one).
Traditional classroom marketing training gets a bad rap as being out of touch with the speed of online business dynamics. Certainly there is truth to that, but one does well to understand the fundamentals and build from there with real-world experience. If you think you are going to get a marketing degree and then make a zillion dollars online within two years of graduation, you might consider resetting your expectations. The marketplace rewards applied experience. Real-world experience always trumps academia.
Me: I became an Internet marketer long before I even realized I was an Internet marketer. That’s what is so insidious about it. You see, when I was selling dedicated Internet connectivity to companies for PSINet back in 1999, and then Web hosting. I just didn’t get it completely. It was just a job but I didn’t know that it would be something that would take over everything.
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12. Online Contests. You’ll need to cough up some dough for a prize, but the number of participants and new potential leads you get will be well worth the price. Really tight on budget? You don’t technically need a super expensive prize to get participants. Even a couple high-end water bottles or fancy backpacks might be enough of a draw for some users.
Which one sounds easier to you? Instead of spending all of your time and effort to get new traffic, you just have to optimize the traffic you already have. Optimizing your conversion rate can include testing your calls-to-action, testing your copy, editing your UX, color schemes, and page layouts to maximize impact. By doing some simple A/B testing and optimizing your landing pages, you’ll get quicker results with much less work.
Affiliates were among the earliest adopters of pay per click advertising when the first pay-per-click search engines emerged during the end of the 1990s. Later in 2000 Google launched its pay per click service, Google AdWords, which is responsible for the widespread use and acceptance of pay per click as an advertising channel. An increasing number of merchants engaged in pay per click advertising, either directly or via a search marketing agency, and realized that this space was already occupied by their affiliates. Although this situation alone created advertising channel conflicts and debates between advertisers and affiliates, the largest issue concerned affiliates bidding on advertisers names, brands, and trademarks. Several advertisers began to adjust their affiliate program terms to prohibit their affiliates from bidding on those type of keywords. Some advertisers, however, did and still do embrace this behavior, going so far as to allow, or even encourage, affiliates to bid on any term, including the advertiser's trademarks.
Ok, as an Affiliate Marketing Dummy, you might feel a bit confused now. This post about SEO from LiveChat’s blog will make the concept pretty obvious while this article from Yoast will help you avoid all the mistakes, rookie affiliate marketers tend to make. What you have to remember is to search for RIGHT keywords related to your niche, instead of for the best ones. How to search for them? You’ll find Adwords Console Keyword Planner extremely useful here. Try to optimize your website for phrases with min. 500 and max. 15,000 monthly organic searches. Those are usually relatively easy to get your content rank high in Google. That strategy won’t bring you millions of visitors overnight, but can attract attention of few potential customers everyday.
Adam Enfroy is the Affiliate Partnerships Manager at BigCommerce. With 10+ years of experience in digital marketing, ecommerce, SEO, web development, and selling online courses, he is passionate about leveraging the right strategic partnerships, content, and software to scale digital growth. Adam lives in Austin, TX and writes about building your online influence by scaling your content and affiliate marketing strategies on his blog.
SkimLinks is probably best for bloggers who want to write content around the affiliate link rather than add affiliate links to existing products. SkimLinks offers a lot of tools to compare commission rates and offers in order to customize your content to optimize your income. Once nice aspect of SkimLinks is that it offers lots of products for non-US creators, including popular UK brands like John Lewis and Tesco.