Nadav is a veteran online marketer and the founder and CEO of InboundJunction, an Israel-based content marketing company. He helps well-known brands boost their online visibility through the latest PR, SEO and social media strategies. Nadav specializes in influencer marketing and performance PR and also gives back to the marketing industry by sharing his knowledge of things that work, and things that don’t.
In order to target local consumers, make sure that your company details are available and updated in Google maps. It would be nice to have several customer reviews with high ratings there. Also think about publishing more local information on your blog (e.g. news and gossips, hotel or restaurant reviews) or just include geo-specific content everywhere, so that people in a certain geographic area could see it first. That's one of the top Internet marketing tips for beginners. Go local in order to make your online marketing for small businesses to deliver fruitful results.
DisabledGO, an information provider for people with disabilities in the UK and Ireland, hired Agency51 to implement an SEO migration strategy to move DisabledGO from an old platform to a new one. By applying 301 redirects to old URLS, transferring metadata, setting up Google webmaster tools, and creating a new sitemap, Agency 51 was able to successfully transfer DisabledGO to a new platform while keeping their previous SEO power alive. Additionally, they were able to boost visitor numbers by 21% year over year, and the site restructuring allowed DisabledGO to rank higher than competitors. Their case study is available on SingleGrain.com.
By doing this you will be able to select the most valuable parts of each strategy and start to build a bulletproof strategy of your own. It is important to recognize early on is that there is no “one size fits all” in Internet marketing, and that the same strategies don’t work for every niche, or even necessarily in the same niche. What works for you might not work for someone else, and vice versa. So decipher what works for you through a continual process of trial and error. Develop a system of your own. It will take some time but will be well worth it in the end. And who knows, one day you might be able to sell your system online as a top-selling product!
Facebook, Twitter and other social media channels have become increasingly important in recent years for bloggers. New content offers more possibilities to publish links to the various social networks for more attention, backlinks and traffic. By publishing new content regularly and sharing on social media, there’s a likelihood of driving incremental traffic to your site.
Great article and I don’t think there’s too much that you have covered in this informative article about optimizing your site with proper SEO and numerous other ways to popularize your site and increase long term traffic. I myself have used many of the ways including PPC and Blogs but wasn’t really aware of how much I haven’t done to increase my web traffic. One thing I would add is that if you don’t have the knowledge to SEO properly, it is well worth the investment to pay someone who does. Again, great article and helpful advice.
John Lincoln is CEO of Ignite Visibility, one of the top digital marketing agencies in the nation and the number 698 fastest growing company in the USA in the 2017 Inc. 5000. As a digital marketing expert and in-demand public speaker, Lincoln is consistently named one of the top influencers in the industry. In 2017, he was the recipient of the Search Engine Land "Search Marketer of the Year" award. Ignite Visibility crafts custom digital marketing strategies for clients, including services in SEO, social media, paid media, email marketing, Amazon and more.
Merchants receiving a large percentage of their revenue from the affiliate channel can become reliant on their affiliate partners. This can lead to affiliate marketers leveraging their important status to receive higher commissions and better deals with their advertisers. Whether it’s CPA, CPL, or CPC commission structures, there are a lot of high paying affiliate programs and affiliate marketers are in the driver’s seat.
There are a number of ways brands can use digital marketing to benefit their marketing efforts. The use of digital marketing in the digital era not only allows for brands to market their products and services, but also allows for online customer support through 24/7 services to make customers feel supported and valued. The use of social media interaction allows brands to receive both positive and negative feedback from their customers as well as determining what media platforms work well for them. As such, digital marketing has become an increased advantage for brands and businesses. It is now common for consumers to post feedback online through social media sources, blogs and websites on their experience with a product or brand. It has become increasingly popular for businesses to use and encourage these conversations through their social media channels to have direct contact with the customers and manage the feedback they receive appropriately.
If your audience is looking to launch an online business, migrate their ecommerce platform, or simply interested in ecommerce content, we encourage you to apply for the BigCommerce affiliate program. Our team will carefully review your application. Once approved, you will receive access to support, tracking, reporting, payments, and have your own unique affiliate link to track every referral you generate. BigCommerce is committed to the success of our affiliate partners.
The name speaks for itself: Convince & Convert is a blog that covers various marketing topics on attracting and retaining customers. The blog's content is updated several times a week with brilliant ideas and examples that will help you to extract real business value from your marketing and social efforts. Convince & Convert is a must-read on a consistent basis for a rookie who's looking for quality information on how to increase conversion rates and boil marketing objectives into actionable ideas.
You never know when the breakthrough will come, it could be next week, it might even be tomorrow, or it could take six more months. If things are getting on top of you then take a step back from your business and re-think your strategy. Ask yourself, “Am I focusing my energy, time and investment on areas conducive to leading me to my goal?” “Are there things I am avoiding, ignoring or only doing half heartedly that could better position me for success?”
Decide if marketing is a career fit for you. Consider taking a personality test, which will reveal your preferences. A test similar to the popular Myers-Briggs test can be found at 16personalities, and there are many others. This test will reveal your work preferences. See how of your preferences match the skills needed to be an Internet marketer.
Your online reputation as a small business owner could be the deciding factor when a prospective customer is searching for your product/service. Luckily, with Google My Business, you have a level of control when it comes to managing how people perceive your business. My colleague, Stan Dunthorne, has created the easy guide to optimising your Google My Business listing.
For the most part, the 6-figure, 7-figure, and 8-figure-earners and up are making a large majority of their income by scaling out offers that they control. If you're just starting out, that avenue isn't for you. It only comes over time as you come to understand the field. As Sharpe says, most people first need to get a lay of the land and cruise through the virtual sales landscape before they dive into a massive undertaking like creating their own digital products and sales funnels.
While there are currently tens of millions of blogs worldwide, close to 60 million powered by WordPress alone, many bloggers are not yet monetizing their sites. If you're one of these bloggers, a good place to start is with affiliate marketing: directing readers to a product or service in exchange for a commission on the sale (or other action) when it occurs.
Paid channel marketing is something you’ve probably come across in some form or another. Other names for this topic include Search Engine Marketing (SEM), online advertising, or pay-per-click (PPC) marketing. Very often, marketers use these terms interchangeably to describe the same concept — traffic purchased through online ads. Marketers frequently shy away from this technique because it costs money. This perspective will put you at a significant disadvantage. It’s not uncommon for companies to run PPC campaigns with uncapped budgets. Why? Because you should be generating an ROI anyway. This chapter walks through the basics of how.
Avinash Kaushik, a marketing evangelist for Google, blogs about data-driven decision making and empowering ideas for companies to make evolutionary leaps in their strategies, in an extremely interesting way. He is the co-founder of Market Motive and the Digital Marketing Evangelist for Google. It’s one of the best marketing blogs on digital marketing analytics.