Without a site design that your target market prefers, you are bound to lose conversions – that’s for sure. People trust a good-looking site than a home-cooked look. It’s different when you feel like you’re dealing with an expert – it boosts trust, reputation and authority from what your customers can see. A wisely designed website is the way to go. It doesn’t have to be fancy and perfect – it just has to appeal to your target market’s taste. Just take a look at this site (I’m a minimalist by the way, heh)
Previously known as Affiliate Window but now officially referred to as “AWIN” after acquiring Zanox a few years ago, this network claims to work with over 13,000 active advertisers and 100,000 publishers (affiliates). Founded in Germany, AWIN’s merchants primarily hail from Europe (especially Great Britain) although the U.S. network is growing rapidly. AWIN is currently active in 11 countries.
Search engines are a powerful channel for connecting with new audiences. Companies like Google and Bing look to connect their customers with the best user experience possible. Step one of a strong SEO strategy is to make sure that your website content and products are the best that they can be. Step 2 is to communicate that user experience information to search engines so that you rank in the right place. SEO is competitive and has a reputation of being a black art. Here’s how to get started the right way.
Me: I became an Internet marketer long before I even realized I was an Internet marketer. That’s what is so insidious about it. You see, when I was selling dedicated Internet connectivity to companies for PSINet back in 1999, and then Web hosting. I just didn’t get it completely. It was just a job but I didn’t know that it would be something that would take over everything.
Google Ads take up the first four positions on a search results page. Those results are the first ones people see and as you can imagine, get the majority of clicks. It sounds simple, but Google AdWords can be quite complicated especially with all of the settings and insights it offers. But if you do it right, all of those clicks will lead to conversions.
As Target is the second-largest general retailer in the United States, their affiliate program is primarily for American bloggers or publishers who can route visitors to relevant products. Overall, the program works much like Amazon’s does in that publishers (bloggers) get a small commission on sales, but Target’s gigantic product base (over one million items) and high brand recognition make their affiliate program a great option for influencers.
Making sure that your content is easy for your customers or followers to share seems like a good way to help your online marketing. Having customers spread the word probably helps people see real life examples of your work. I would imagine that finding a professional who can help you create a better online presence would be a good way to boost your marketing as well.
A huge mistake beginners make is thinking they need to do everything alone. Focus your energy on the most vital areas of your business; the areas that encourage growth and will help you reach your goals faster. If you work on too many projects at once you will find your progress is slow and hindered by many barriers. You can’t be an expert in every discipline, so outsource work where you can. Set aside a budget for delegating work to third parties that prevent you from paying attention to more important areas of your business. Taking on more and more work yourself will see you bogged down unnecessarily in tasks that will significantly slow your progress. Outsourcing will also allow you to have more valuable time away from your computer.
“Effective marketing initiatives have goals and measures of success,” says Lee Odden in a Top Rank Blog post. “Blogs as marketing and PR tools are no different. Some measurable effects from business blogging include: media attention, inbound links to the blog, search engine ranking for the blog, leads/sales initiated, volume of traffic to the blog, etc.”
Once you understand how everything works, and your expectations are set the right way, decide what you want to do. Do you want to become an affiliate marketer? Do you want to be a network marketer? Do you want to become a blogger and sell your own products? Squeeze pages, which are glorified sales pages that attract people and direct their attention towards a single action of providing their email address, are created in a variety of methods. The better they are, the more likely they'll convert.