In order to engage customers, retailers must shift from a linear marketing approach of one-way communication to a value exchange model of mutual dialogue and benefit-sharing between provider and consumer. Exchanges are more non-linear, free flowing, and both one-to-many or one-on-one. The spread of information and awareness can occur across numerous channels, such as the blogosphere, YouTube, Facebook, Instagram, Snapchat, Pinterest, and a variety of other platforms. Online communities and social networks allow individuals to easily create content and publicly publish their opinions, experiences, and thoughts and feelings about many topics and products, hyper-accelerating the diffusion of information.
While many people attempt to understand and wrap their minds around the internet marketing industry as a whole, there are others out there that have truly mastered the field. Now, if you're asking yourself what the term internet marketing actually means, it simply boils down to a number of marketing activities that can be done online. This includes things like affiliate marketing, email marketing, social media marketing, blogging, paid marketing, search engine optimization and so on.
As mentioned earlier, technology and the internet allows for 24 hours a day, 7 days a week service for customers as well as enabling them to shop online at any hour of that day or night, not just when the shops are over and across the whole world. This is a huge advantage for retailers to use it and direct customers from the store to its online store. It has also opened up an opportunity for companies to only be online based rather than having an outlet or store due to the popularity and capabilities of digital marketing.
In a dimly lit church basement, Internet Marketers from around the area have gathered for their IMA (Internet Marketers Anonymous) meeting. It’s an interesting crowd that is obviously not used to being around actual people very often. In fact, they have a pasty-white look to most of them–they don’t even seem to get outside of their dark offices all that frequently. I’m nervous, because I am about to tell my story to the group, to both help myself heal and maybe touch another one of these poor lost souls.
Hi Tiffany – Great job explaining the various affiliate tools out there. My question is this; I wish to ONLY display affiliate links on the blog portion of my website. I am an author, but I want to continue using the homepage as an ‘introduction’ so to speak (for my book and brand) and allow visitors to explore the affiliate links through other available links on the website (podcast/blogs/merch). What would you advise in this scenario?
While there are currently tens of millions of blogs worldwide, close to 60 million powered by WordPress alone, many bloggers are not yet monetizing their sites. If you're one of these bloggers, a good place to start is with affiliate marketing: directing readers to a product or service in exchange for a commission on the sale (or other action) when it occurs.
In February 2000, Amazon announced that it had been granted a patent on components of an affiliate program. The patent application was submitted in June 1997, which predates most affiliate programs, but not PC Flowers & Gifts.com (October 1994), AutoWeb.com (October 1995), Kbkids.com/BrainPlay.com (January 1996), EPage (April 1996), and several others.
Facebook, Twitter and other social media channels have become increasingly important in recent years for bloggers. New content offers more possibilities to publish links to the various social networks for more attention, backlinks and traffic. By publishing new content regularly and sharing on social media, there’s a likelihood of driving incremental traffic to your site.
StudioPress itself is somewhat of a niche product as it is targeted to existing WordPress users who found setting up and managing a WordPress site too difficult or time-consuming. StudioPress prides itself on being easy to use, but their main claim to fame is that their hosted websites are “faster and more secure” than other WordPress hosting companies as well as using the “Genesis framework” which is supposedly more SEO friendly than other WordPress builds.
I seek mentors in my life because I know it’s the fastest way to learn. Not only has mentoring helped me to get to where I am today in Internet marketing, but it also continues to be very important to me in other areas of my life. By having a mentor for each important aspect of my self-development, I learn faster and succeed faster. Since starting out on my own journey as an Internet marketer I myself have become a mentor to others. It has truly been a pleasure watching those I have helped grow from online newbie to successful online entrepreneur.
Be sure to check what kind of customer support you can expect from your affiliate program once you have signed up. Do your research online and if possible, speak to other sellers using the program to get their thoughts. Can you speak to someone via phone or Skype or do you have to wait 72 hours for email responses? Be clear on this because trust me, you will need support at one point or another.
When someone enters a search query into a search engine about something relevant to your company, obviously you want to be one of the first results displayed. So how do you make this happen? Essentially, you need to make your website more appealing to search engines. Do this by using keywords that are commonly searched, backlinking your site, customizing the headline and description, etc.
Are you an expert in conversion optimisation, sales funnels, SEO, website building, copywriting and proofreading? If so, you have a better chance than most newcomers. Chances are, if you’ve only just heard about affiliate marketing, you don’t have all or even any of these skills just yet. In this case, settle down for the long haul. This is going to take some time, but you will get there – as long as you don’t give up along the way!
In 2007, life was pretty good for Pat Flynn. He was a senior drafter in a Bay Area architecture firm, a job that he loved. When the economy slowed in 2008, Pat was laid off and forced to think of another way to make a living. He took his experience of studying for the LEED – Leadership in Energy and Environmental Design – and launched a blog (GreenExamAcademy.com) that shared his study notes. This lead Pat to publish his first e-book, which resulted in $8,000 of income during its first month. Since then Pat has launched the Smart Passive Income Blog and the popular Smart Passive Podcast.