Sara Mannix is the CEO of Mannix Marketing, Inc., a Digital Marketing Agency headquartered in Glens Falls, NY. She founded Mannix Marketing in 1996 with a goal to get clients "found" on the web through organic Search Engine Optimization (SEO). The company now serves over 1500 clients worldwide and employs a team of over 30 specialists, still operating under the tagline "We Get You Found On The Web." This multifaceted company is an industry leader, specializing in organic SEO, Link Earning, SEO-friendly Website Design, Online Advertising, Social Media and more. Mannix Marketing also has one of the largest portfolios of tourism and city guides in Upstate New York. These guides, which include Albany.com, Saratoga.com, LakeGeorge.com, GlensFallsRegion.com, CliftonPark.com and Adirondack.net, reach over 10 million visitors a year. Corresponding social media profiles for the region extend this reach to millions more on Facebook, Twitter, Pinterest, LinkedIn, YouTube and more.
With its unmatched effectiveness and considerable ROI it delivers, it is no wonder why content marketing is becoming more and more popular among B2B companies nowadays. In fact, the recently released annual B2B Content Marketing Benchmarks, Budgets, and Trends from Content Marketing Institute revealed that 70% of B2B marketers have a much/somewhat more success in
Online reviews have become one of the most important components in purchasing decisions by consumers in North America. According to a survey conducted by Dimensional Research which included over 1000 participants, 90% of respondents said that positive online reviews influenced their buying decisions and 94% will use a business with at least four stars. Interestingly, negative reviews typically came from online review sites whereas Facebook was the main source of positive reviews. Forrester Research predicts that by 2020, 42% of in-store sales will be from customers who are influenced by web product research.
Derek Halpern saves you the hassle of going through social media marketing literature by providing the how-to’s related to product profitability and persuasion. There are insightful tips on how to share valuable content to build your network and client trust.  Turn that traffic into subscribers, and encourage people to purchase your products by following this blog.
So be wary. Ensure that you learn from the pros and don't get sucked into every offer that you see. Follow the reputable people online. It's easy to distinguish those that fill you with hype and those that are actually out there for your benefit. Look to add value along the way and you'll succeed. You might find it frustrating at the outset. Everyone does. But massive amounts of income await those that stick it out and see things through.
Search Engine Journal is a community-based blog that had its ups and downs over the years. Even now the resource is flooded with a mixture of articles that are pure gold and the ones that can be misleading. Yet, Search Engine Journal is one of the few sources where a newbie can get to know the latest SEO trends firsthand. The video interviews published here are a great and burdenless way to learn about the most recent developments from the industry's leaders and see what they're up to professionally.
I’m running an in-house Partner Program here at LiveChat so I’m probably the right person to reach out to if you have any questions or doubts. Feel free to do so anytime via email or Twitter. From my posts on this blog you’ll learn how our project is progressing and how you can leverage various features and business opportunities we provide. Expect me to share valuable insights and partners’ success stories you can benchmark or - at least - get inspired by. Happy marketing!
In November 1994, CDNow launched its BuyWeb program. CDNow had the idea that music-oriented websites could review or list albums on their pages that their visitors might be interested in purchasing. These websites could also offer a link that would take visitors directly to CDNow to purchase the albums. The idea for remote purchasing originally arose from conversations with music label Geffen Records in the fall of 1994. The management at Geffen wanted to sell its artists' CD's directly from its website but did not want to implement this capability itself. Geffen asked CDNow if it could design a program where CDNow would handle the order fulfillment. Geffen realized that CDNow could link directly from the artist on its website to Geffen's website, bypassing the CDNow home page and going directly to an artist's music page.[14]

Some commentators originally suggested that affiliate links work best in the context of the information contained within the website itself. For instance, if a website contains information pertaining to publishing a website, an affiliate link leading to a merchant's internet service provider (ISP) within that website's content would be appropriate. If a website contains information pertaining to sports, an affiliate link leading to a sporting goods website may work well within the context of the articles and information about sports. The goal, in this case, is to publish quality information on the website and provide context-oriented links to related merchant's websites.

One big difference between SkimLinks and VigLinks, however, is that once you’re approved by the company, you can choose to work with any merchant or program on its platform. SkimLinks has also published a white paper discussing its partnership with Buzzfeed, giving SkimLinks a lot of credibility. SkimLinks also has a higher tier of vetted merchants called “Preferred Partner” and “VIP” that both pay higher commissions than standard merchants.
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Just like optimizing your site to rank for keywords, you can use our online marketing tips to pay to run advertisements on Google so that your business is shown on the first page of search results. Ranking this way is instantaneous where as SEO takes some time before you will be able to see your site on the first page of search results. It certainly pays off to be at the top of the page.
Thank you Kim for your wonderfully helpful posts! I have learned so much from you in just a short amount of time since just recently discovering your site. I just started this process with affiliates a couple weeks ago and have a blog on wordpress.com. After some research I discovered that WordPress will not allow you to post banners on your blog unless you have a substantial amount of traffic to your blog (which is my situation). Links are okay as long as they are pertinent to your content like a book your are reading, etc. In light of this, I was curious to know if there is a big difference in response to banners vs. links? Thank you! Blessings~ Jan
In fact, in 2001 I thought I was past this part of my life. I thought I had grown out of it and went on trying to do other things like sell insurance and work in a ministry. Sure, I was an Internet user but I thought I was too smart to be taken in by the deviant nature of the online space. I was cocky enough to think I had it beat. I thought I had it under control.
Google Analytics is our favorite program.  Don’t just look at hits – look at unique visitors, referrers, exit and entry pages, time spent on site, and keyword combinations used to arrive at your site and goals.  Not sure how to set up goals or events, we can help.   Any site that can measure a conversion (a sign-up, a purchase, an action) should truly analyze traffic patterns, keywords and pay per click programs with a good tool. Not sure how to track conversions, ask Mannix Marketing, we have lots of options for you!
I’ve just got to hear about affiliate marketing and am really a newbie to this matter. The post above was so great and helpful for a person like me. I also took a look at locationrebel which seemed very exciting to me. I wonder if those courses and blueprints are still applicable because as far as I’ve seen, the reviews and testimonials all refer to the year 2013. It was the only reason that hold me back from joining the Locationrebel. I would be very thankful if you help me with this matter.

LinkConnector imposes a very rigorous and lengthy screening process, so you’ll need to prove that you have a high-quality website and established audience before being accepted. Despite its somewhat schizophrenic approach, LinkConnector does have some very happy long-term affiliates. And their “naked links” allow for direct connection to the merchant website without having to be rerouted via LinkConnector, which will give your website an SEO boost.

Online users are becoming increasingly demanding in terms of the experience they expect from a website. They want a fast loading website as a minimum requirement. As a local business, you may not have the budget of the bigger, national or international firms, but you can at the very least get the basics right. Jon Martin, our Technical Director at Hallam, recently discussed how to balance fast web page load speeds with rich content.

Hi Jamie, awesome content that is very helpful esp with the resources, links and the rich discussions. Want to start e-commerce and blog for money…selling others products, want to go full on with this, tired of the daily routine crunch working for others. I live in a developing country (PNG) that has high internet costs (work still in progress with getting rates down…) so will see how I go with your posts. Any advise? Don’t have a website yet, have to build one I guess….
Another post type that works so well is when you discuss how a product can be used to achieve something or solve a problem. In my most recent article, I discussed how to use a plugin to drive traffic from WhatsApp mobile chat app. Because I show my results, readers get excited and are checking out and buying the plugin. That of course is giving me commissions.
Dependency: This is the biggest con, so pay attention! Affiliate marketers depend on the merchant to make their money. If there were no merchants or affiliate programs, the possibility of being an affiliate marketer would not exist. It even becomes more frustrating if for one reason or the other a merchant suddenly stops running the business or their affiliate program. This can potentially deprive the affiliate marketer of his one-time steady source of income.

According to Wordstream, by 2019, 80 percent of the global web traffic is going to be video traffic (and this doesn’t even include video exchanged through peer-to-peer (P2P)). Moreover more than 100 hours of video are being uploaded to YouTube every minute (Source: Facts.zone). Video content has been on the rise for a few years now. Unless you are joining now, it’s going to be pretty crowded pretty soon. Note:… [Read More…]


Use Google Trends to look at trending stories in your niche, after you find the trending articles take a look at the headlines that are trending. Study the headlines of trending articles and before you write your content this will give you an idea of what people are interested in. (Don’t steal headlines, but use them as a brainstorming tool for great content)
Eyeballs are getting harder and harder to grab, especially on Facebook, where the auto-play feature has completely changed the landscape of the platform, both on desktop and mobile. Right now, video is the most engaging Facebook format. Uploading 60-90 second, funny, evergreen videos with captions and short text introductions is one of the most successful tactics to slow down scrolling on the app, at least according to Buzzsumo. A good… [Read More…]
Thank you Kim for your wonderfully helpful posts! I have learned so much from you in just a short amount of time since just recently discovering your site. I just started this process with affiliates a couple weeks ago and have a blog on wordpress.com. After some research I discovered that WordPress will not allow you to post banners on your blog unless you have a substantial amount of traffic to your blog (which is my situation). Links are okay as long as they are pertinent to your content like a book your are reading, etc. In light of this, I was curious to know if there is a big difference in response to banners vs. links? Thank you! Blessings~ Jan
To cease opportunity, the firm should summarize their current customers' personas and purchase journey from this they are able to deduce their digital marketing capability. This means they need to form a clear picture of where they are currently and how many resources they can allocate for their digital marketing strategy i.e. labour, time etc. By summarizing the purchase journey, they can also recognise gaps and growth for future marketing opportunities that will either meet objectives or propose new objectives and increase profit.
In order to make your business more findable, use Google My Business. With its help, you will get better rankings in the local search, as well as manage to connect your YouTube account, keep the audience updated on your working hours, and share images to brand your business. Additionally, you can respond to the user reviews via Google My Business, communicate with your customers, handle bad reviews, etc.
Use affiliate links every time you can and not just for the obvious stuff but for everything you mention that can be found on Amazon. Have a recipe that uses salt? Link to that (see this example). You can link to the actual name of the product or use type: “I like to use this salt” so people actually click on the link to see what it is. I wouldn’t use this method on all links but I do use it especially when I’m listing several items.

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