Targeting, viewability, brand safety and invalid traffic: Targeting, viewability, brand safety and invalid traffic all are aspects used by marketers to help advocate digital advertising. Cookies are a form of digital advertising, which are tracking tools within desktop devices; causing difficulty, with shortcomings including deletion by web browsers, the inability to sort between multiple users of a device, inaccurate estimates for unique visitors, overstating reach, understanding frequency, problems with ad servers, which cannot distinguish between when cookies have been deleted and when consumers have not previously been exposed to an ad. Due to the inaccuracies influenced by cookies, demographics in the target market are low and vary (Whiteside, 2016). Another element, which is affected within digital marketing, is ‘viewabilty’ or whether the ad was actually seen by the consumer. Many ads are not seen by a consumer and may never reach the right demographic segment. Brand safety is another issue of whether or not the ad was produced in the context of being unethical or having offensive content. Recognizing fraud when an ad is exposed is another challenge marketers face. This relates to invalid traffic as premium sites are more effective at detecting fraudulent traffic, although non-premium sites are more so the problem (Whiteside, 2016).
Tara Banda is a brand-builder, copywriter, and social media marketer in Dallas, TX. She has worked with businesses of all sizes — from Fortune 500 companies to local non-profits to startups — to define their voice, promote their brand online through digital marketing, and build lasting relationships with fans and advocates. Tara is a currently a Content Marketing Manager at ReachLocal. In her spare time, she is obsessed with learning recipes for international cuisines. You can learn more about her on LinkedIn or Twitter.
That type of earth-shattering failure and pain really does a number on a person. Getting clean and overcoming those demons isn't as simple as people make it out to be. You need to have some serious deep-down reasons on why you must succeed at all costs. You have to be able to extricate yourself from the shackles of bad habits that have consumed you during your entire life. And that's precisely what Sharpe did.
Once you’ve enticed people onto your email list and warmed them up with great content, you can automate the entire process. Subscribers should receive a welcome email, a multi-message onboarding sequence, and an occasional “newsletter.” Every now and then, as circumstances warrant, you can drop in a powerful offer that they’ll already be inclined to go for.
Matthew Woodward began his career at the age of thirteen when he started reviewing games for a site NintendoPhiles. This lead to Matthew launching a web-based community where people could share demos of their games. After a stint as the head of online marketing for a large distributor in Europe, Matthew went into business for himself to develop and rank websites. His blog has since been recognized by the following: HubSpot Top 5 Internet Marketing Blog March 2015, Affiliate Summit Best Affiliate Blog 2013, Technorati Top 100 Business Blog July 2013, and The Best Of Search Engine Journal 2012.
SkimLinks is primarily for established content producers (bloggers) who want to monetize their content. With a powerful WordPress plugin and scripts for just about any website type, setting up SkimLinks is very easy. And because you have access to all offers on their platform after you’re approved, SkimLinks is very well designed for affiliates who don’t want to spend a lot of time fiddling around with settings and other fine-tuning.
With so much content for people to read out there and so many options to choose from it is important to establish yourself as authority on what your business provides. You want people to come to your site because they believe you have the best information or the best knowledge of whatever their problems are, you want your customers to think of you as a thought leader or an expert. You can achieve this by constantly posting content on your business blog that is helpful and informative for your customers.
Use Google Trends to look at trending stories in your niche, after you find the trending articles take a look at the headlines that are trending. Study the headlines of trending articles and before you write your content this will give you an idea of what people are interested in. (Don’t steal headlines, but use them as a brainstorming tool for great content)
If you decide to go into affiliate marketing, understand that you will need a lot of very targeted traffic if you want to make any real money. Those affiliate offers also need to provide a high commission amount to you on each sale. You also need to ensure that the returns or chargebacks for those products or services are low. The last thing you want to do is to sell a product or service that provides very little value and gets returned often.
The advantages of the affiliate marketing business model for the affiliate are quite obvious to anyone. Having the opportunity to effectively ‘sell stock’ without having any of the costs or responsibilities of manufacturing, buying or storing it is very liberating. In addition to this, when working with a high-paying network like MoreNiche, the profit potential is enormous.
Hubspot provide an inbound marketing and sales service to it’s clients. In addition, they have an interesting marketing blog full of lists, calculators, and infographics. Inbound marketing is about bringing potential clients to you rather than beating them over the head with your messages (cold calling, email spam) and this idea is the content we love most from Hubspot.
Digital marketing is probably the fastest-changing marketing field out there: New tools are being built, more platforms emerge and more channels need to be included into your marketing plan. How not to get overwhelmed while staying on top of the latest marketing trends? Here are a few tools that help you scale and automate some parts of your marketing routine making you a more productive and empowered marketer: Tools to… [Read More…]
Great stuff here Sean – thanks for all of these insights and sharing some best practices when it comes to affiliate marketing. I’ve never been comfortable giving it a shot, but after reading this post and your perspective on how and when to do it, I may just have to give it a try. Especially considering I’m already mentioning and recommending services and products on my site, I’m just not getting the potential rewards associated with doing so. Thanks again.
Develop a strategy — What problems are you solving? What niche or audience do you want to serve? Outline the above, and determine how you want to get there while offering something unique or a little different. After that, design your brand look and identify your messaging. While you are at it, set an action plan you can live with based on how much time you have to allocate to your affiliate efforts.
This isn't about off-the-shelf solutions. You need to really convey something illustrious and beautiful, then fill it with incredible MVP content. Over time, this will become a thriving hotbed of activity for you, where people will come by and check-in repeatedly to see what you're talking about and what value you're delivering. Keep in mind that this won't happen quickly. It will take years. Yes, I said years.
Apps and solution type partners. These are strategic partnerships where products and/or services are placed in front of a relevant audience through an app partner. Some examples could include a shopping app that can help you find the best price on a pair of sneakers, or a beauty app that includes a specific makeup brand, and that allows users to virtually “try on” makeup using swatches of color and their live image.
On one hand, long and ugly affiliate tracking links are a straight giveaway to people that you want to sell them a product (and people may be uncomfortable clicking on them). Therefore, making your link shorter and "nicer" looking will it give a more professional appearance. One of my favorite plugins for making links look "pretty" is the Pretty Links WordPress plugin.
With possibly the most transparent affiliate network online, we give affiliates access to stats no other program dare, including earning data, conversion stats, demographic information and seasonality trends. With ethics and consumer protection being high on the agenda, you can rest assured when working with MoreNiche you are working with an honest, trustworthy and transparent company.
However, before learning any of that, it's important that you get a lay of the land, so to speak. If you truly want to understand the field of internet marketing, Sharpe has some very good points. In essence there are four overall steps to really understanding internet marketing and leveraging the industry to make money online. Depending on where you are with your education, you'll be somewhere along the lines of these four steps.
Hey Tiffany, how are you today? This is an excellent guide and I love all the information! It’s true many people who have blogs have no idea about affiliate marketing and it’s potential, but there is so much money to be made from affiliate marketing it’s unreal. One tip I could give is people who are building up blogs should get into affiliate marketing earlier! Great post, have a great day… thanks for the great information!
60 Second Marketer is an online magazine that consistently delivers awesome marketing suggestions, tips and ideas. The blog is updated with fresh content almost daily, whereas most of it is practice oriented. 60 Second Marketer is especially notable for publishing outstanding 'how-to' tutorials with enviable constancy and it's the resource newbies should definitely follow if they want their marketing efforts be channeled in the right direction with clear instructions.
It is increasingly advantageous for companies to use social media platforms to connect with their customers and create these dialogues and discussions. The potential reach of social media is indicated by the fact that in 2015, each month the Facebook app had more than 126 million average unique users and YouTube had over 97 million average unique users.
The new digital era has enabled brands to selectively target their customers that may potentially be interested in their brand or based on previous browsing interests. Businesses can now use social media to select the age range, location, gender and interests of whom they would like their targeted post to be seen by. Furthermore, based on a customer's recent search history they can be ‘followed’ on the internet so they see advertisements from similar brands, products and services, This allows businesses to target the specific customers that they know and feel will most benefit from their product or service, something that had limited capabilities up until the digital era.
It’s free to join the SellHealth affiliate program, though you do have to apply and be accepted before you can start promoting their products. Once you’re accepted, you’ll have access to a number of tools, graphics, banners and more that you can use to promote SellHealth products. The sales are actually made at company-owned Websites, which look professional and handle all of the selling. Commissions vary, but the base rate is 30% of all sales and upsells, and SellHealth says you can earn up to $350 per sale.
JVZoo’s strength is that it allows experienced marketers to gain access to product launches and a huge range of online courses while setting up sales funnels and customized landing pages. It’s definitely not for someone who wants to monetize a blog or earn money by having users click through and buy physical products. If you’ve carved out a strong presence online in the marketing space, JVZoo might be a perfect fit.
StudioPress is a WordPress hosting service and framework that is designed to make setting up and running a WordPress site much simpler and easier. StudioPress comes with its own unique themes and SEO tools, collectively known as the “Genesis framework.”. Their affiliate program is solely for referrals to pay for a StudioPress framework account or buying a StudioPress theme. Previously, the affiliate program also included web hosting, but this is now managed separately by StudioPress’s owner, WPEngine.
The Market Health Affiliate Program allows you to market and promote the world’s leading health and beauty offers online. We offer the highest paying affiliate program and best tracking software in our industry. If you have a web site and are interested in making money off the explosive sales in the health and beauty industry, then MarketHealth.com is perfect for you. Offers include products in the health, beauty, supplement, weight loss, and skin care industries.
Are you the “expert” in your industry? If so, share your knowledge on your site. Write feature articles on your website. Volunteer to write articles for others in your industry on sites with the goal of educating your prospective customer. This is a great way for you to not only improve traffic to your website, but improve brand recognition for your company. Fresh content and quality content will improve traffic to your site.
Data-driven advertising: Users generate a lot of data in every step they take on the path of customer journey and Brands can now use that data to activate their known audience with data-driven programmatic media buying. Without exposing customers' privacy, users' Data can be collected from digital channels (e.g.: when customer visits a website, reads an e-mail, or launches and interact with brand's mobile app), brands can also collect data from real world customer interactions, such as brick and mortar stores visits and from CRM and Sales engines datasets. Also known as People-based marketing or addressable media, Data-driven advertising is empowering brands to find their loyal customers in their audience and deliver in real time a much more personal communication, highly relevant to each customers' moment and actions.
This is one of those online marketing tips that should be a given but some businesses still don’t have a Google My Business account. When you search for your favorite restaurant on Google there’s a bunch of information that comes up on the right hand side of the search results page. It displays the businesses’ address, phone number, hours of operation, photos, questions and answers, and even customer reviews.
SEO, SEO copywriting, CMS management and Social Media management is no joke, and those are just SOME parts of internet marketing. It will cost you, but it’s gonna be worth every penny you spend. Just make sure that the one doing these services for you is a trusted authority and service provider. There are lots of cheap cheats out there who will suck your wallet dry. Don’t even think of getting cheap with your SEO.
Totally agree with your opinion on affiliate marketing. I’m in the same space myself and can tell you what it feels like to earn $1000 commissions while literally sitting on the sofa watching TV. It is absolutely mind-blowing. High-ticket commissions are what sets apart the affiliate marketers that scale their business up to six or even seven figures to the ones that only make a few thousand a month. I run a website based on digital marketing an entrepreneurship. You should check out our affiliate program – it is guaranteed to blow your mind. 🙂
Internet marketing can take its toll on you psychologically, especially when you have tried out a variety of marketing methods, invested financially and put in a lot of time and effort for little or no reward. But this psychological battle presents a critical stage in your development and success. This is the very point at which many who made it past the first promotion and into further learning stages give up. A knack for perseverance is so very important in Internet marketing and indeed in starting any business. Don’t give up at the third hurdle. Stick by your guns and persevere with strategies that feel comfortable and complement your strengths and ability.
I’m running an in-house Partner Program here at LiveChat so I’m probably the right person to reach out to if you have any questions or doubts. Feel free to do so anytime via email or Twitter. From my posts on this blog you’ll learn how our project is progressing and how you can leverage various features and business opportunities we provide. Expect me to share valuable insights and partners’ success stories you can benchmark or - at least - get inspired by. Happy marketing!